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For the Bonds That Hold It All Together

Noué (pronounced noo- eeh) means knot — a symbol of the bonds that matter most. The ones that tie us to who we love, what we carry, and who we’re becoming.

We created Noué to honor those everyday connections — between motherhood and identity, chaos and calm, beauty and function. Every piece is designed with intention: elegant, durable, and crafted to make your days just a little bit lighter.

Discover Our Story

Made for the Moments That Never Slow Down

Form Meets Function

Because motherhood doesn’t pause for anything. Noué bags blend effortless style with everyday function — spill-resistant, spacious, and designed to keep up with your rhythm. From daycare drop-offs to deadlines, we’ve got you covered.

SHOP OUR BESTSELLERS

Find Your Noue

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Klassisch elegante Tragetasche

Everyday Bags

Diaper Bags

The Mini Edit

Smart Add-Ons

Everyday Bags

Your Everyday Essentials, Redefined

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Save $43.04
Klassisch elegante TragetascheKlassisch elegante Tragetasche
The Kaia Bag Sale price$42.95 NZD Regular price$85.99 NZD
Save $55.04
Zeitlose Kurve SchultertascheZeitlose Kurve Schultertasche
The Lirra Shoulder Bag Sale price$54.95 NZD Regular price$109.99 NZD
Save $40.04
Umhängetasche mit Muster-RiemenUmhängetasche mit Muster-Riemen
The Aven Crossbody Sale price$39.95 NZD Regular price$79.99 NZD
The Aven ToteThe Aven Tote
The Aven Tote Sale priceFrom $36.65 NZD
The Liora Weave BagThe Liora Weave Bag
The Liora Weave Bag Sale priceFrom $22.25 NZD
The Amari Backpack SlingThe Amari Backpack Sling
The Amari Backpack Sling Sale price$6.72 NZD
The Rae CrossbodyThe Rae Crossbody
The Rae Crossbody Sale price$13.79 NZD
The Elle BagThe Elle Bag
The Elle Bag Sale price$22.90 NZD
The Noa Bag MidiThe Noa Bag Midi
The Noa Bag Midi Sale price$79.99 NZD
The Noa Bag FullThe Noa Bag Full
The Noa Bag Full Sale price$99.99 NZD
Save $43.04
Zeitlose Leder-UmhängetascheZeitlose Leder-Umhängetasche
The Isla Tote Sale price$42.95 NZD Regular price$85.99 NZD
The Aria ToteThe Aria Tote
The Aria Tote Sale priceFrom $14.84 NZD
Save $44.04
Rosen TascheRosen Tasche
The Mila Bag Sale price$43.95 NZD Regular price$87.99 NZD
The Nori FullThe Nori Full
The Nori Full Sale priceFrom $14.20 NZD

The Mini Edit

Small in size, big on impact

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Save $43.04
Klassisch elegante TragetascheKlassisch elegante Tragetasche
The Kaia Bag Sale price$42.95 NZD Regular price$85.99 NZD
Save $55.04
Zeitlose Kurve SchultertascheZeitlose Kurve Schultertasche
The Lirra Shoulder Bag Sale price$54.95 NZD Regular price$109.99 NZD
Save $40.04
Umhängetasche mit Muster-RiemenUmhängetasche mit Muster-Riemen
The Aven Crossbody Sale price$39.95 NZD Regular price$79.99 NZD
The Aven ToteThe Aven Tote
The Aven Tote Sale priceFrom $36.65 NZD
The Liora Weave BagThe Liora Weave Bag
The Liora Weave Bag Sale priceFrom $22.25 NZD
The Amari Backpack SlingThe Amari Backpack Sling
The Amari Backpack Sling Sale price$6.72 NZD
The Rae CrossbodyThe Rae Crossbody
The Rae Crossbody Sale price$13.79 NZD
The Elle BagThe Elle Bag
The Elle Bag Sale price$22.90 NZD
The Noa Bag MidiThe Noa Bag Midi
The Noa Bag Midi Sale price$79.99 NZD
The Noa Bag FullThe Noa Bag Full
The Noa Bag Full Sale price$99.99 NZD
Save $43.04
Zeitlose Leder-UmhängetascheZeitlose Leder-Umhängetasche
The Isla Tote Sale price$42.95 NZD Regular price$85.99 NZD
The Aria ToteThe Aria Tote
The Aria Tote Sale priceFrom $14.84 NZD
Save $44.04
Rosen TascheRosen Tasche
The Mila Bag Sale price$43.95 NZD Regular price$87.99 NZD
The Nori FullThe Nori Full
The Nori Full Sale priceFrom $14.20 NZD

Diaper Bags

Motherhood, carried beautifully.

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The Suri SlingThe Suri Sling
The Suri Sling Sale price$79.99 NZD
The Lila PackThe Lila Pack
The Lila Pack Sale price$79.99 NZD
The Luna BagThe Luna Bag
The Luna Bag Sale price$45.00 NZD

Smart Add-Ons

The details that make all the difference.

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The Suri SlingThe Suri Sling
The Suri Sling Sale price$79.99 NZD
The Lila PackThe Lila Pack
The Lila Pack Sale price$79.99 NZD
The Luna BagThe Luna Bag
The Luna Bag Sale price$45.00 NZD